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Insight, passion and intuition are at the heart of Veer.
Years ago, on the sidelines of a soccer field, a father and stroller expert – Andrew Bowman – witnessed as parents struggled to push tired infants and toddlers up and down nearby hilly terrain.
Knowing there was a better way, he imagined the possibilities.
Trusting his instincts, he gathered a veteran crew of craftsman, designers, engineers and storytellers who arrived inspired and hungry for adventure. From preparation to execution the team was diverse, but they all shared a common eagerness to join Andrew on his new quest.
As the team began to work, a certain dynamic began to emerge. This was about much more than just mobility. It was about family fun and spending more time together, outside.
Scrapping convention, the team crafted a rogue, safety-approved, all-terrain vehicle with the prowess to embark active families into a world of outdoor adventure and unlimited fun. As they put prototypes to work, they began to see their own kids minds open as trails became more accessible.
Veer had been born and the team’s purpose had been served.
Today you can find families pushing the limits of the back country, navigating the paths less traveled and traversing city jungles with ease and style in their Cruisers and other reimagined gear for young families.