“Education is what remains after one has forgotten what one has learned in school.”

— Albert Einstein

Our Purpose

Let's Play Dirty. We call it Raising the Wild.

Veer is a brand built for parents. That means you. We create products that help you stray from the overstructured, overscheduled, screen staring world our kids live in.

We are for awakening and amplifying our kid’s innate instinct to explore, imagine, and connect through free play, boundless fun and the powers of nature.

We root for microbes, eating clean, playing dirty and childhoods unscripted.

No secret sauce, but intuition, common sense and a relentless quest for building unbreakable bonds our kids may not remember, but we will never forget.

What's next?

Email us at disruption@goveer.com to join in.